What’s the Process for Occupied Home Staging?

Everything came together for the sale of this beautiful Signal Mountain home. Thanks to a real estate agent who understands the value of staging and a home seller who was willing to put in the extra work, this house had an offer in just two weeks! The transformation that took place was all based on the room by room recommendations provided in our Home Staging Action Plan.

Before & After: This kitchen already had a great layout and cabinets. It just took new granite, lighting and hardware to complete the transformation.

The Process

For each occupied staging consultation, we walk through the house, beginning at the curb, and make recommendations based on three areas: 1) using what the seller already owns–what needs to be packed or moved to highlight the features of the home, 2) adding accessories or even furniture as needed to update or show the possibility of a space, & 3) making physical improvements in the way of flooring, hardware, lighting, paint, etc. In this case, the agent contacted us and indicated that the kitchen was her top priority. Kitchens can make or break the sale of a house and this kitchen needed updating. The agent was able to share pictures of the house prior to the staging appointment, so we came to the appointment with granite, hardware, lighting, and paint recommendations. These investments prior to listing are only made when sellers will see a return on investment. We knew in this particular neighborhood these updates would make a difference in the sale of the house.

As we walk through the house taking notes for the Home Staging Action Plan, the focus is always on how we can use what the seller already has to highlight a space. This once-empty foyer just needed a table to create a sense of the amount of welcoming space. We recommended moving this table from the dining room and adding accessories to create the look.

The breakfast area of this home had a larger table that we recommended moving to the nearly empty dining room. Although the seller never used the formal dining room, buyers want to see a dining room in its full potential. The seller was able to borrow a right-sized table to use in the breakfast area. Since the owner already had blue in much of her decor, we recommended carrying that color scheme throughout, as seen in the blue rug that was added to anchor the table.

Moving the table and adding a new light fixture was all it took to create this beautiful dining space. Notice that the table is casually set, which is often all that is needed.

In addition to the blue foyer table, we also took our color cue from this chair in the living room. Recommendations were made to pare down items on the built-ins, while still highlighting this great feature.

For the master bathroom, we recommended Benjamin Moore Nickel to update and freshen up this space. The added accessories show what a spa-like bathroom potential buyers would get in this home.

We made recommendations to carry the color blue outside, completing the cohesive feel of this home. By adding pillows to the deck furniture and blue chairs to the fire pit, additional features of the backyard became a spotlight in this listing.